US President Donald Trump announced he is imposing an additional 10% tariff on Canadian imports following the airing of a negative television commercial that featured a speech by President Ronald Reagan .
Officials in the province of Ontario stated that the advertisement will be removed from the airwaves next week. However, Trump declared on his social media platform that because the ad was broadcast during Game 1 of the World Series on Friday night, he is increasing duties on Canadian goods.
“Because of their serious misrepresentation of the facts, and hostile act, I am increasing the Tariff on Canada by 10% over and above what they are paying now,” Trump said in his post on the social media platform.
Earlier this week, Trump announced that he was halting trade talks with Canada over the advertisement, which was launched earlier this month.
What is in that Canadian Ad that made Trump so angry?
An advertisement, purchased by the government of Ontario and broadcast on major US television networks, featured clips from former US President Reagan’s address delivered at Camp David, ahead of his meeting with the prime minister of Japan, CNN reported.
This occurred during a period when American sentiments towards Japan were becoming increasingly hostile. In the recent past, Japanese corporations such as Toyota and Sony had entered the American market with high-quality yet affordable cars and electronics, adversely affecting the businesses of prominent American brands including General Motors and RCA.
Shortly before his radio address, Reagan imposed higher tariffs on various Japanese products in response to the surge of inexpensive Japanese semiconductors in the US market.
Although the advertisement did not include Reagan’s harsh criticisms of Japan, his remarks in the address echoed similar sentiments to those often expressed by Donald Trump regarding trade issues.
Watch ad:
Shortly before his radio address, Reagan imposed higher tariffs on various Japanese products in response to the surge of inexpensive Japanese semiconductors in the US market.
Although the advertisement did not include Reagan’s harsh criticisms of Japan, his remarks in the address echoed similar sentiments to those often expressed by Donald Trump regarding trade issues.
“We had clear evidence that Japanese companies were engaging in unfair trade practices that violated an agreement between Japan and the United States,” Reagan stated. “We expect our trading partners to live up to their agreements.”
Reagan indicated he would lift the tariffs only upon receiving evidence that Japan was treating American businesses and workers fairly, which appeared to mirror Trump's typical trade statements. However, Reagan made it clear that he was “loath” to impose trade barriers on Japan, acknowledging that high tariffs could harm American workers and the economy.
He referenced the Smoot-Hawley tariffs and their role in worsening the Great Depression, a period he and his contemporaries had endured, describing the memory as “deep and searing.”
The majority of Reagan’s address, and the segment utilised in the advertisement, explained why advanced economies had largely abandoned tariffs as an economic strategy by the time he assumed the presidency. He highlighted that tariffs increase domestic reliance on government intervention, reduce competition, initiate trade wars leading to more tariffs, inflate prices, and ultimately result in job losses.
Trump calls ad 'fake'
Trump called the advertisement "FAKE" in a Thursday post on X that called off trade negotiations with Canada. It stated that the ad campaign utilised "selective audio and video of President Ronald Reagan" and "misrepresents the Presidential Radio Address."
The foundation did not specify what it believed was misrepresented. In a separate Truth Social post on Monday, Trump incorrectly stated that Reagan supported tariffs.
“They fraudulently took a big buy ad saying that Ronald Reagan did not like Tariffs, when actually he LOVED TARIFFS FOR OUR COUNTRY, AND ITS NATIONAL SECURITY,” Trump posted.
“Thank you to the Ronald Reagan Foundation for exposing this FRAUD.”
The Ronald Reagan Foundation & Institute also claimed the govt of Ontario did not seek permission to use or edit Reagan’s speech, although it is not clear whether it was legally required to. The foundation stated it was reviewing its legal options and encouraged people to watch the unedited speech.
Officials in the province of Ontario stated that the advertisement will be removed from the airwaves next week. However, Trump declared on his social media platform that because the ad was broadcast during Game 1 of the World Series on Friday night, he is increasing duties on Canadian goods.
“Because of their serious misrepresentation of the facts, and hostile act, I am increasing the Tariff on Canada by 10% over and above what they are paying now,” Trump said in his post on the social media platform.
Earlier this week, Trump announced that he was halting trade talks with Canada over the advertisement, which was launched earlier this month.
What is in that Canadian Ad that made Trump so angry?
An advertisement, purchased by the government of Ontario and broadcast on major US television networks, featured clips from former US President Reagan’s address delivered at Camp David, ahead of his meeting with the prime minister of Japan, CNN reported.
This occurred during a period when American sentiments towards Japan were becoming increasingly hostile. In the recent past, Japanese corporations such as Toyota and Sony had entered the American market with high-quality yet affordable cars and electronics, adversely affecting the businesses of prominent American brands including General Motors and RCA.
Shortly before his radio address, Reagan imposed higher tariffs on various Japanese products in response to the surge of inexpensive Japanese semiconductors in the US market.
Although the advertisement did not include Reagan’s harsh criticisms of Japan, his remarks in the address echoed similar sentiments to those often expressed by Donald Trump regarding trade issues.
Watch ad:
It’s official: Ontario’s new advertising campaign in the U.S. has launched.
— Doug Ford (@fordnation) October 16, 2025
Using every tool we have, we’ll never stop making the case against American tariffs on Canada. The way to prosperity is by working together.
Watch our new ad. pic.twitter.com/SgIVC1cqMJ
Shortly before his radio address, Reagan imposed higher tariffs on various Japanese products in response to the surge of inexpensive Japanese semiconductors in the US market.
Although the advertisement did not include Reagan’s harsh criticisms of Japan, his remarks in the address echoed similar sentiments to those often expressed by Donald Trump regarding trade issues.
“We had clear evidence that Japanese companies were engaging in unfair trade practices that violated an agreement between Japan and the United States,” Reagan stated. “We expect our trading partners to live up to their agreements.”
Reagan indicated he would lift the tariffs only upon receiving evidence that Japan was treating American businesses and workers fairly, which appeared to mirror Trump's typical trade statements. However, Reagan made it clear that he was “loath” to impose trade barriers on Japan, acknowledging that high tariffs could harm American workers and the economy.
He referenced the Smoot-Hawley tariffs and their role in worsening the Great Depression, a period he and his contemporaries had endured, describing the memory as “deep and searing.”
The majority of Reagan’s address, and the segment utilised in the advertisement, explained why advanced economies had largely abandoned tariffs as an economic strategy by the time he assumed the presidency. He highlighted that tariffs increase domestic reliance on government intervention, reduce competition, initiate trade wars leading to more tariffs, inflate prices, and ultimately result in job losses.
Trump calls ad 'fake'
Trump called the advertisement "FAKE" in a Thursday post on X that called off trade negotiations with Canada. It stated that the ad campaign utilised "selective audio and video of President Ronald Reagan" and "misrepresents the Presidential Radio Address."
The foundation did not specify what it believed was misrepresented. In a separate Truth Social post on Monday, Trump incorrectly stated that Reagan supported tariffs.
“They fraudulently took a big buy ad saying that Ronald Reagan did not like Tariffs, when actually he LOVED TARIFFS FOR OUR COUNTRY, AND ITS NATIONAL SECURITY,” Trump posted.
“Thank you to the Ronald Reagan Foundation for exposing this FRAUD.”
The Ronald Reagan Foundation & Institute also claimed the govt of Ontario did not seek permission to use or edit Reagan’s speech, although it is not clear whether it was legally required to. The foundation stated it was reviewing its legal options and encouraged people to watch the unedited speech.
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